Wood Buffalo Massage & Osteopathic Therapy Clinic Ltd.

Last Updated: October 14, 2026

At Wood Buffalo Massage & Osteopathic Therapy Clinic Ltd., we are committed to protecting the privacy, confidentiality, and security of our patients' and website visitors' personal information.

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information, including information collected through our website, online booking system, email communications, and SMS text messaging services.

We handle personal information in accordance with applicable Canadian privacy laws, including Alberta's Personal Information Protection Act (PIPA) and Canada's Anti-Spam Legislation (CASL).

Depending on your interactions with our clinic, we may collect:

• Full name, email address, phone number, and contact information.
• Appointment details, booking preferences, and communication preferences.
• Health histories, assessment information, treatment records, and other information necessary to provide clinical services.
• Insurance and direct billing information.
• Information submitted through our website, online forms, social media advertisements, and booking platforms.
• Email and SMS subscription preferences, consent records, and communication history.
• Website usage information, where applicable, through cookies or analytics technologies.

We collect only information reasonably necessary for legitimate business, administrative, clinical, and communication purposes.

We may use your personal information to:

• Schedule, confirm, modify, and manage appointments.
• Provide massage therapy, manual osteopathic therapy, and other clinic services.
• Maintain appropriate patient records.
• Communicate about appointments, treatment-related matters, and administrative inquiries.
• Process payments, invoices, insurance claims, and direct billing requests.
• Respond to inquiries and requests submitted through our website or advertisements.
• Send promotional emails, text messages, newsletters, clinic announcements, and special offers when permitted by applicable law and our marketing platform requirements.
• Maintain and improve our services, website, and patient experience.
• Meet applicable professional, legal, and recordkeeping obligations.

With appropriate consent, patients and subscribers may receive promotional emails from Wood Buffalo Massage & Osteopathic Therapy Clinic Ltd.

These communications may include:

• Massage therapy and osteopathy promotions.
• Seasonal offers, discounts, and special packages.
• Announcements of new services or practitioners.
• Clinic updates, availability announcements, and newsletters.

We may use Mailchimp or other authorized email marketing platforms to manage subscriptions and deliver promotional communications.

Email Consent and Unsubscription

We seek appropriate consent before sending marketing emails and maintain records of consent where required.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing emails or contacting us at info@wbmotc.com.

Unsubscribe requests will be processed as required by applicable law.

Unsubscribing from promotional emails does not necessarily prevent necessary administrative or appointment-related communications.

Wood Buffalo Massage & Osteopathic Therapy Clinic Ltd. may offer SMS text messaging for appointment-related communications and promotional marketing.

Depending on your communication preferences, these messages may include:

• Appointment reminders and confirmations.
• Appointment changes and scheduling information.
• Clinic announcements and service updates.
• Promotional offers, discounts, and seasonal specials.
• Information about newly available appointments and services.

SMS Marketing Consent

We obtain separate, appropriate consent before enrolling individuals in our SMS marketing program.

Providing a phone number when booking an appointment does not automatically subscribe an individual to promotional text messages.

SMS marketing consent is voluntary and is not a condition of receiving treatment or purchasing services at our clinic.

Opting Out of SMS

You may opt out of marketing text messages at any time by replying STOP to a participating marketing number or by contacting info@wbmotc.com.

If supported by the messaging service, replying HELP will provide assistance or contact information.

Message frequency may vary. Standard message and data rates may apply depending on your mobile service provider.

SMS Data Privacy

Mobile phone numbers, SMS marketing consent records, and associated opt-in information will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes.

We may share information with authorized messaging service providers solely to operate our communication services, subject to appropriate privacy and security arrangements.

We do not sell or rent patients' personal information.

We may disclose information only when reasonably necessary or otherwise permitted or required by law, including to:

• Authorized clinic practitioners and administrative staff involved in patient care or operations.
• Insurance companies or billing service providers for authorized insurance claims and direct billing.
• Authorized technology providers supporting booking, email, SMS, payment processing, and business administration.
• Regulatory authorities or other parties where disclosure is legally required.

Third-party service providers are expected to handle information only for authorized purposes and with appropriate privacy safeguards.

We do not provide patient health records to marketing platforms for advertising or promotional targeting.

Our clinic may use third-party services, including:

• Noterro: Online appointments, clinic management, and patient records.
• Mailchimp: Email marketing, subscription management, and SMS marketing where enabled.
• Website and analytics providers: Website operation, security, and performance monitoring.

These services may collect, process, or store limited personal information on our behalf to perform their authorized functions.

Some service providers may process or store information outside Canada, where different privacy laws may apply. Information about applicable service providers and their processing locations may be requested by contacting our clinic.

We recognize the sensitive nature of patients' health information.

Health-related information is collected and used for appropriate clinical, treatment, administrative, or legally authorized purposes.

We take reasonable steps to safeguard patient records and restrict access to individuals who require the information for authorized duties.

Health information is not used for marketing without a separate lawful basis and appropriate authorization.

We use reasonable physical, technical, and administrative safeguards to protect information against unauthorized access, loss, misuse, alteration, and disclosure.

Personal information is retained only as long as reasonably necessary for the purposes for which it was collected or as required by applicable legal and professional recordkeeping obligations.

When information is no longer required, it is securely destroyed or anonymized as appropriate.

No electronic communication or storage system can be guaranteed completely secure.

Subject to applicable laws and exceptions, you may:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Withdraw consent for marketing communications.
• Update your email or SMS communication preferences.
• Ask questions about how your personal information is collected, used, stored, or disclosed.
• Raise a complaint regarding our privacy practices.

Withdrawal of consent may be subject to applicable legal or contractual restrictions and does not automatically require deletion of records that the clinic must retain.

Our website may use cookies and similar technologies to support website functionality, evaluate performance, and understand visitor interactions.

Where applicable, visitors can manage cookies through their browser settings or any available website cookie controls.

Third-party analytics or advertising technologies will be used in accordance with applicable privacy requirements.

Where personal information relates to a minor, we obtain consent from a parent, legal guardian, or the minor as appropriate under applicable law and the minor's capacity to consent.

We do not knowingly enroll children in promotional email or SMS marketing programs without the consent required by applicable law.

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or privacy practices.

Updates will be published on our website with the revised effective date.

For privacy questions, concerns, access requests, corrections, or communication preference updates, please contact:

Wood Buffalo Massage & Osteopathic Therapy Clinic Ltd.

8308 Fraser Avenue, Fort McMurray, Alberta, Canada

Phone: 866-412-2950

Email: info@wbmotc.com

Website: https://wbmotc.com

Privacy Contact: Clinic Management

We are committed to responding to privacy inquiries and maintaining responsible information-handling practices.